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Squarespace Designer for Intuitive Business Owners


Bite-Sized Guide to DIY-ing an Irresistible Brand

Branding is often misunderstood and can be quite overwhelming, especially if you’re on a budget. However, it IS possible to create an irresistible brand, even if you’re not a designer and even if you’re on a budget.


Brand Essentials book is for you if:

  • you don’t have the budget to hire a brand designer but want to make sure your brand looks professional

  • you like DIY-ing and don’t mind putting in the work

  • you want to get a deeper understanding of your brand and the entire branding process


Hi! I’m Ana!

I’m a brand and Squarespace strategist on a mission to help creative female entrepreneurs like you, get a brand you love and makes your ideal clients beg to work for you. I realize that sometimes hiring a brand designer is just not an option but I still wanted to help you create an irresistible brand you can be proud of.

This book will guide you through the process of defining the 6 key elements of a successful and irresistible brand, create a cohesive brand identity, and putting yourself in front of your ideal audience.

Your brand is so much more than a logo + a set of colors and Brand Essentials will teach you how to build a brand that will attract and retain your ideal client, allowing you to make more money, and grow your business!

Ana Amelio desk squarespace designer.jpg

 What You’ll Learn in Brand Essentials:

  • How to create a brand story that will help you connect with your ideal audience

  • how to develop a color palette that matches your brand to a T + example color palettes

  • how to develop an ideal client avatar

  • how to choose the right fonts for your brand + examples on font pairings

  • how to find and grow your brand voice

  • how to create a simple visibility plan that will put you in front of your ideal clients


Plus prompts, questions, and worksheets that will walk you through the process of creating an irresistible brand.