So, if you've been using Squarespace for a while, you've probably stumbled onto a tutorial or two that shows you to use the Cover Pages features to make simple landing pages. And while there is absolutely nothing wrong with that method, there is a reason I prefer using this method. The reason is quite simple: regular pages are more flexible and I can add any content block as opposed to cover pages where you're only limited to text and buttons. And even though you can add text and buttons and a sign up form, you don't really have a lot of control over it. In the end, it's just a matter of personal preference and I thought I'd show you a more flexible way to create landing pages in Squarespace.Read More
If you’ve been following me for a while, you probably know I like to say your website is your Business Best Friend Forever, or BBFF for short. The reason I say this is because once you create a smart and strategic website, it can turn into your lead generation machine and basically make it easier to book clients on autopilot. A smart and strategic website means you don't have to spend countless time selling on social media or in person or go to countless networking events.Read More
By now, you probably know that growing your email list is one of the most important things you can do for your business. Your email list allows you to stay in touch with people who want to hear from you, who are potentially interested in your services and it allows you to take that relationship to the next level and stay top of mind so that when they are ready to buy your services or products, you'll be the first person they come to.
Luckily, if you use Squarespace, you can easily grow your email list as there are plenty of ways to use the built-in features to add optin forms.Read More
I have been running my business for almost 7 years now as a solopreneur. In those 7 years, I overcame some major roadblocks and learned a lesson or two. I’m sharing my experience today, in the hopes of helping anyone who is thinking about following in the same footsteps and starting their own business.Read More
You can have the prettiest looking website in the world but if you don’t have a way of getting people onto your list or booking your services, your website is not doing its job. Learn which 6 things you must include on your website if you want more leads, clients, and sales.Read More
Rebranding a business is a normal part of “growing up” as an entrepreneur and usually there are some tell-tell signs that can help you recognize it’s time to breathe new life into your brand identity. Learn what those signs are and what goes into a rebranding process.Read More