5 Quick Ways to Find Clients Fast
When you’re just starting out with your business, finding clients can be a constant struggle between being overbooked and staring at an empty calendar. In fact, it’s usually a reality for most business owners. If you want to break out of the feast and famine cycle, this one’s for you!
The following strategies are quick and actionable and perfect for that time in the month when you need a quick influx of cash or find a stream of clients fast. Best of all, you don’t need to spend money on marketing or prepare a new strategy for days in advance.
01/ ASK YOUR FRIENDS AND FAMILY
Your friends and family may not need your services or perhaps you don’t like to mix business with pleasure but they have their own network of people who just might be looking for what you have to offer. Send your friends and family a quick email, remind them what you do, and ask if they can forward the email to anyone who might be looking for your product or a service. It’s even better if you can hop on the phone -- it gives you an opportunity to catch up with them as well.
02/ REACH OUT TO PAST CLIENTS
On a similar note, reaching out to past clients can be an excellent way to get your cash flow going. Many times, our past clients could use our help again but they are too busy to reach out. And even if they don’t need your help right now, reaching out to them might get you introduced to new clients and customers.
One thing to keep in mind though -- when you reach out to your past clients, be sure to show interest in how they are doing and how their business is doing before going in for the ask. It shows that you are interested in them rather than just your own benefit.
03/ CREATE A LIMITED TIME OFFER
A limited time offer is perfect for special occasions like an end-of-summer sale or holiday special. It allows potential clients to get a taste for what it’s like working with you or to try one of your products before committing to a high-ticket item. Make a one-off package and promote it several times a day on Twitter, Facebook, and any other social media channel you’re using.
04/ REACH OUT TO FELLOW BUSINESS OWNERS OR FREELANCERS
Working for yourself is great, yes, but you still need to network with other business owners and freelancers. They might seem like competition at first, but if you stop viewing them as such and instead think of ways you can establish a mutually beneficial relationship, you’d be surprised at how your perspective can change. It is entirely possible that a fellow entrepreneur is currently overbooked or that one of their potential clients is not a good fit for them. Reach out and ask them if they have any clients that they can’t take on and make it known that you are available.
Don’t forget to keep their name handy and keep them in mind when you are overbooked and need to pass on work to someone else.
05/ ASK AROUND IN YOUR COMMUNITY
Finally, your own community can be a hidden treasure-trove of clients. Think of any small business owners or entrepreneurs, or even neighbors that could use your services. Do you know a couple that could use some relationship advice? Is your neighbor in need of a pet sitter or a babysitter? What about your local snack bar that doesn’t have a website?
Use the time off to get out of the house and establish a relationship with your neighbors -- ask them if they could use your services or even ask them if you can leave a few business cards at their location.
The strategies above are designed to be quick and easy ways to get clients. But, you cannot ignore the importance of long-term strategies like email marketing, social media marketing, webinars, and guest posting. Use the quick strategies to get out of slump until you’re ready to up your game and implement proven long term strategies to get a steady stream of clients.
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